Webdevotion.be » marketing billboard http://www.webdevotion.be/blog Trainer for the Flash Platform and iOS Tue, 01 Nov 2011 10:14:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 “Create your own style” http://www.webdevotion.be/blog/2008/09/18/create-your-own-style/ http://www.webdevotion.be/blog/2008/09/18/create-your-own-style/#comments Thu, 18 Sep 2008 08:20:49 +0000 Webdevotion http://webdevotion.be/blog/?p=131 Continue reading →]]> Marketeers are extraterrestrials. There are a lot of things wrong with this punchline. For starters: how on earth can you create your own style in a shop where thousands and thousands of people shop every day? Secondly: there’s no such thing as creating your own set of clothes ( hence, your own style ) in these shops. If you buy something in a big chain, then you will NOT be unique. You will be one of many.

Off course, there is nothing wrong with selling clothing. There is nothing wrong with belonging to a group of people who buy clothing in a chain. I do that too. It’s cheaper, it’s easy, it’s something you do on a slow saturday ( sometimes ).

However, there is something wrong with chains who try to make their customers feel special by selling average clothing. If you truely want to deliver the message, make sure you sell something to talk about.

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