A friend of mine asked me to join a local urban trail run. My first reaction was: “Yes! Sounds fun!”. But that feeling of excitement was replaced by a feeling of doubt.
When I clicked the “register” button I was taken to another website. Owned by the same company, but a totally different look and feel, no message warning users what was going to happen. No, they would lure you in, make you click “register” and take you to a different URL.